Christine Deadio

Christine Deadio is a business development and go-to-market operations professional with more than 10 years’ experience across global SaaS, technology, professional services and customer-facing organisations. She has worked across business development, sales operations, project management, client engagement and CRM process improvement, with experience supporting markets across the United States, Europe, APAC, the United Kingdom, Benelux and the Nordic region. Her background includes roles with Centric Software, IDC, Microchip Technology, QBE Insurance, Optus, Citigroup and other international service organisations.

Christine brings strong practical experience in CRM systems, outbound engagement, data quality, workflow design and sales enablement. She has worked extensively with HubSpot, Salesforce, Zoho, LinkedIn Sales Navigator, ZoomInfo and other sales and marketing tools. Her experience also includes the use of AI-assisted workflows, automation tools and practical content personalisation to improve campaign effectiveness, reporting, team productivity and lead generation processes.

Christine works with a strong focus on organisation, consistency and continuous improvement. She strives to provide value to the firm by improving systems, strengthening data quality, supporting business development activity and helping teams work more efficiently. Her approach is practical and process-driven, with an emphasis on turning business needs into clear workflows, reliable reporting and scalable support for marketing and business development initiatives.