Ironbridge Legal has appointed Hyugo Hayashi as Head of Marketing and Growth, reflecting the firm’s continued investment in brand, capability and strategic growth across its premium boutique practice.
Hyugo joins Ironbridge with more than 12 years’ experience leading marketing in the professional services sector, and has worked with global brands such as Allianz, CBRE, Jones Lang Lassalle (JLL) and Telstra. His appointment comes as Ironbridge Legal’s team continues to grow and its presence in global markets expands.
Trevor Withane, Founder & Managing Partner at Ironbridge Legal, said the appointment marks an important step in the firm’s next phase of growth.
“Ironbridge has built a strong reputation for specialist, client-focused advice. Bringing Hyugo into the firm reflects our commitment to sharpening our market positioning, investing in our brand and ensuring our insights reach the clients and stakeholders who rely on us.”
In his new role, Hyugo will lead Ironbridge’s marketing, growth and business development strategy, including brand positioning, digital platforms, content and thought leadership, client engagement initiatives and data-driven growth programs.
Hyugo said he was excited to join the firm at a time of change and opportunity in the Australian legal market.
“Ironbridge is a highly respected specialist firm with a clear point of view and a strong culture. I’m looking forward to working with the team to amplify that voice, support sustainable growth and deepen engagement with clients.”
The appointment follows a period of significant growth for Ironbridge Legal, including team expansion and continued recognition for its specialist expertise.
